Moz vs SEMrush vs Ahrefs Comparison: Which SEO tool is Best?

Search engine optimization (SEO) is a vital process that will be a major contributor to making a business or website flourish. Note, though, that it would be hard and time-consuming for any business to do effective SEO if they do not seek the help of a highly reliable and powerful SEO tool or software.

When searching for the best SEO tools, there are three names that will most likely come out – Moz, Ahrefs, and SEMrush. Many consider them the three best tools for effective SEO.

Let’s get to know more about these three powerful SEO and digital marketing tools and find out which one can help you. You will also know the capabilities and some of the weaknesses of these tools and the things that make them unique through this article.

What is an SEO Tool/Software?

Before we start comparing Moz vs SEMrush vs Ahrefs, it helps to understand what an SEO tool or software is first. Basically, SEO software refers to an online platform composed of web tools designed to help you in monitoring, analyzing, and organizing data.

The data monitored and analyzed in the SEO software tool are those necessary in optimizing your website so you can improve its visibility, especially on major search engines. Note that various search engine optimization tools composed of a wide range of features are available right now.

Some of these tools and software also come with free features and applications. Still, the best one is that which offers significant and huge benefits once they perform SEO successfully.

One thing that the SEO tool or software can do for you is provides valuable insights as they analyze the search presence and websites of your competitors. They are also capable of monitoring hundreds of keywords and elements, which can contribute a lot to improving the results of your SEO campaigns.

The Proven Benefits of Using SEO Tools

As mentioned just a while ago, there are many good things that will surely come out of deciding to use SEO tools. Just ensure that you pick the best one out there, specifically a tool that meets your unique requirements as a website and business owner.

Here are just a few of the most notable benefits of using the best SEO tools

Effective in analyzing competitors

Most SEO tools provide their users with numerous solutions for analyzing and researching competitor websites. SEMrush, for instance, can make historic data of competitors accessible for you, thereby promoting ease in doing organic traffic estimates, backlink analysis, and identifying search engine ranking score.

You can access a competing site’s backlink profile, giving you a clear picture of several vital key metrics linked to off-page optimization (SEO). For example, it allows you to discover some websites where your competitors acquired their backlinks.

You will also know the anchor text, the page authority of the linking sites, and the web pages linked to the site of your competitor, particularly outbound and inbound/internal links. Your chosen SEO tool also works effectively in inspecting the keyword rankings for your competitors.

It is, therefore, useful in gaining some insights regarding new keyword ideas, as well as the specific keywords that are worthwhile to target. You can then identify the best keywords to use for content marketing, management and creation.

Moreover, you can identify the specific gaps in content and keyword that your competitor lacks and the areas where they are strong. With that, you can create your own SEO plan designed to win against the competition.

Some software tools for SEO, such as SEMrush and Moz, also offer features to track and compare the rankings of your site’s keywords with that of your competitors. This is indeed a great eye-opener for any website owner as this will let them identify their next moves.

Performs in-depth and comprehensive research

Most SEO platforms also give their users features that can help them do SEO research extensively. Some research capabilities that these platforms have are topic and keyword research, organic search traffic estimates, website audit, and backlink research.

With the in-depth competitive research you can do using your chosen software, it would be possible for you to make sound, effective, and efficient decisions. Accurate data will also drive your SEO campaigns, boosting your chance to win against the competition.

Also, the fact that you can see the kind of backlinks combined by a page with the keyword metrics and rankings it is using promotes ease in formulating sound and informed decisions. You will know exactly what to do for your content marketing and content creation efforts and the specific keywords that you should target.

Effective money and time-saver

You can also save both money and time by using a complete SEO tool. Go for an all-in-one tool, so you can use it for scaling your efforts across various websites. This is a great way to save money and time, making it better than having to do SEO on your own without any professional help.

You can also save a lot of time by using SEO software since you can now easily access huge databases, including those containing relevant data of the search engine result pages (SERPs) of Google. You will also find almost real-time data and competitor website data accessible.

Moreover, you can enjoy a high level of functionality, particularly when it comes to keeping track of and gaining updates on the thousands of SEO metrics that constantly change.

Helps in monitoring the progress of your SEO campaigns

Investing in a highly reliable and completely functional SEO tool is also a good thing as it makes you capable of tracking several vital metrics and keyword indicators. You can do so in visually appealing and distinctive ways.

For instance, you can visualize data in various ways – among which would be through charts and graphs. With that, analyzing, reporting, and understanding SEO performance and progress will be quick and easy.

What Should You Look for in an SEO Tool?

For you to be able to enjoy all the benefits that effective SEO software or tool can provide, you have to find one that has the following vital features:

  • Competitor analysis – These features are crucial for you to understand your competitor’s SEO strategies and techniques. You will also be able to use such features to compare progress.
  • Keyword research – With the keyword research features, you can uncover and discover new topics and keyword opportunities that you can use in content production.
  • Rank tracker – You can use this specific feature to monitor the positions of keywords not only in Google but also in other search engines.
  • Site audit – Look for software that provides site audit features. This is necessary for optimizing technical SEO and determining on-site opportunities that you can improve as well as some possible issues to fix.
  • Reporting – The important thing about having these reporting features is that they can help you monitor and compare progress and performance within a certain period.

With all the information you have gathered here, you can better gauge the performance and capabilities of various SEO tools.

You can efficiently compare a number of tools, like SEMrush vs Ahrefs vs Moz, allowing you to pick the best one out there that can truly help you in your unique SEO optimization efforts.

Moz vs SEMrush vs Ahrefs: An Overview of Each Tool

For you to have a glimpse of Moz, Ahrefs, and SEMrush before we cover their similarities and differences in detail, here are quick overviews of each tool.


moz location dashboard

From the moment it was launched in 2004, Moz continuously earned a good reputation for being an effective SEO tool covering end-to-end optimization solutions. These include keyword management, web page optimization, and crawling.

Moz has plenty of flexible SEO tools and features that perfectly suit the needs of small businesses. You will also be able to take advantage of its features if your goal is increasing traffic, visibility, and rankings on major search engines.

Among the crucial features you can access in Moz are keyword tools, site crawl, link research, on-page optimization, rank monitoring and tracking, and custom reports, among many others.

One thing that makes Moz stand out is its blog. They have a blog, which truly serves as the ultimate source of information for anyone who wishes to learn SEO and become an expert in this field. The contents of the blog are considered to be extremely helpful in sharpening anyone’s SEO skills.


semrush homepage dashboard

SEMrush is also a good tool as it is sort of an all-in-one solution for digital marketing. This means that aside from SEO, it also provides other digital marketing services and solutions – among which are content marketing, campaign management, advertising, and competitive research.

A sign that SEMrush is indeed a reputable provider of SEO services is the fact that it has a solid user base composed of more than 4 million users. These include several of the fortune 500 companies and top advertisers.

As for their features, the most notable ones are the following:

  • Semantic core collection
  • Technical SEO audit
  • Competitive intelligence
  • Position tracking
  • Data to gain more organic traffic
  • Backlinks audit and analytics

The most recognizable feature of SEMrush is the technical SEO site audit. The reason behind this is that it focuses more on helping websites detect problem areas that they should address. Moreover, SEMrush offers a complete workflow that all SEO professionals can use.


ahrefs home page dashboard

Among the three, Ahrefs is considered the newest SEO tool that you can use. It earned a good reputation because of its rank monitoring and tracking and keyword research tools. Ahrefs also takes pride in its web crawler, which was recognized as the second fastest when compared to Google.

Ahrefs will surely be of help to you in case you are in need of help in optimizing your website. It offers assistance in analyzing competitors, tracking rankings, and gaining more knowledge from your niche’s top-performing content.

Another reason to love Ahrefs is that it is an all-in-one toolset for SEO. This means that it can perform a lot of key functions – among which are site audits, content marketing, competitor analysis, rank tracking, and keyword research.

A sign of its high level of reliability is the fact that it has huge brands as part of its list of clients, including LinkedIn, Netflix, Uber, Adobe, and Facebook. Most users also love the fact that Ahrefs provides free learning materials.

They even provide more than enough encouragement to learn and understand SEO basics even before you begin the trial offer.

Moz vs SEMrush vs Ahrefs – Pros and Cons

Just like other software and tools, Moz, Ahrefs, and SEMrush also have their share of strengths and weaknesses. Let’s further get a glimpse of the two by learning about their individual pros and cons. That way, you will know their unique selling points and find out which one can truly work in your favor.

Pros of Using Moz

  • Equipped with a page optimization feature, which helps in identifying on-page SEO issues and fixing them – You can also use this feature to improve your search rankings.
  • Excellent tracking of keyword ranks and provides plenty of link-building opportunities
  • Conducts a thorough assessment of your biggest competitors
  • Tracks every campaign in just a single dashboard
  • Has search volume metrics that are accurate and you can truly rely on

Cons of Using Moz

  • Not that beginner-friendly – You may need to spend time learning how to use all its features.
  • Somewhat confusing search volume data
  • The provided web crawler is quite outdated.

Pros of Using SEMrush

  • Highly trusted and reliable when it comes to conducting competitor research
  • Comes with a handy and easy-to-use logfile analyzer
  • Comes in the form of a highly efficient suite that you can use to analyze links, thereby letting you find all metrics of your competition
  • Solid and reliable technical SEO audit
  • Offers an aid in managing PPC campaigns and reports, thanks to its comprehensive and useful dashboard
  • Has an on-page authority SEO checker feature – This provides a comprehensive list of the things to do to boost and optimize rankings based on the keywords you intend to target.

Cons of Using SEMrush

  • Has a backlink analytics tool that is not as comprehensive and accurate as of the site explorer tool of Ahrefs
  • Kind of limited graph customization

Pros of Using Ahrefs

  • Equipped with a huge database that you can use for backlinks checking
  • Powerful and reliable SEO metrics reporting
  • Effective in finding and detecting high-authority websites that have backlinks
  • Provides email alerts that you can use in monitoring lost and new backlinks – You will also find the alerts useful in tracking site rankings based on certain important keywords.
  • User-friendly user interface
  • Highly transparent as it gives you clear insights regarding the campaigns of your competitor

Cons of Using Ahrefs

  • Quite expensive compared to other tools and software – Their 7-day trial even comes with a fee.
  • The site audit tool takes so much time to produce reports.

Key Differentiating Areas

Now that you have a quick overview of each SEO tool that we are going to tackle in this article, namely Moz, SEMrush, and Ahrefs, it is time to delve deeper into their individual capacities.

In this section, you will get to know more about SEMrush vs Ahrefs vs Moz based on various areas where you can differentiate them (or probably find similarities).

Target Audience/Users

The three tools – Moz, SEMrush, and Ahrefs – are proven effective when it comes to optimizing web pages and websites. Note, though, that each one has their individual capabilities, which means that they may also cater to the needs of a different set of users.

Moz, for instance, is ideal for individual users and small businesses. The main reason behind this is that it has cheaper plans and programs. The entire tool is also easy and hassle-free to use, which makes it indeed good for beginners and small businesses.

Ahrefs is an SEO tool capable of catering to the needs of every kind of client. However, it is not that customizable, which makes other businesses and enterprises prefer other SEO tools over it.

Meanwhile, SEMrush seems to receive the highest mark among the three in terms of flexibility. The reason is that it gives users plenty of options in terms of payment plans as well as numerous features that cater to the needs of various businesses. It makes it indeed great for enterprises that prefer a tool that is flexible and customizable.

Pricing Plans

In your search for the best SEO tool, one of the first few things that you would like to know first is how much it will cost you. Of course, it is a vital consideration that will contribute a lot to picking your final choice.

Your goal is to ensure that the price you will be paying for the software will all be worth it. This means you will be getting nothing but the best quality. You do not also want to end up having an overplayed budget.

In that case, here is a quick look at the pricing plans offered by Moz, Ahrefs, and SEMrush.


There are four pricing plans in Moz, namely:

  • Standard ($99 monthly), which is ideal for beginners and small businesses
  • Medium ($149 monthly), which many consider the most appealing plan from Moz – This specific plan provides full access to the software’s keyword planning tool. Prospective users can also enjoy a 30-day trial for free.
  • Large ($249 monthly) – The Large plan got its name probably because it consists of more advanced features. These include unlimited reporting, 1,900 keyword rankings, and 60 on-demand crawls monthly.
  • Premium ($599 monthly) – The most expensive out of the four plans is, of course, premium. It is perfect for agencies that mainly focus on SEO and for large-sized business enterprises.The premium plan makes it possible for you to take advantage of unlimited reporting, access to exactly 5 user seats, and data generation from up to 4,500 keyword rankings.

Each Moz plan also has standard features that all of them have, including SEO insights, one-on-one walkthrough, multiple search engines, 24/7 online support, and a Q&A forum specifically given by Moz. You may also enjoy 20% savings if you decide to pay for your plan annually.


SEMrush has three pricing plans to choose from. These are:

  • Pro ($119.95 monthly) – This plan is perfect for bloggers and beginners.
  • Guru ($229.95 monthly) – This is good for solo entrepreneurs and small business owners.
  • Business ($449.95 monthly) – This works well for marketing teams that are part of huge companies as well as marketing agencies.

You can also choose to pay for your preferred plan annually, which is actually a good thing as it will let you enjoy max savings of $800. It is also important to highlight the fact that the business plan is the only one that has the product listing feature.

You can’t also expect the historical data feature to be included in the Pro. One more thing that you should know about each plan is that the business plan gives you the opportunity to receive a max of 50,000 results per report. As for the Pro plan, you will receive 10,000 results while the Guru plan provides 30,000 results.


In Ahrefs, you get the chance to choose from its four plans, namely:

  • Lite ($99 monthly)
  • Standard ($179 monthly)
  • Advanced ($399 monthly)
  • Agency ($999 monthly)

All these plans compose of the standard features, including domain comparison, batch analysis, backlink analysis that will help you find lost or new backlinks, and monthly new keywords. Both Lite and standard provide a 7-day trial, too. It is not free, though, as you can take advantage of it only after paying $7.

Also, take note that only one user is allowed in both Lite and Standard plans. As for the advanced plan, up to 3 users are allowed while the Agency plan allows up to 5 users to access it. If you decide to get billed annually, you can avail of its 2-month free subscription.

Competitor and Keyword Research Tool

Pricing is not the only area where you can compare Moz, SEMrush, and Ahrefs. You can also do the comparison based on their most prominent features – one of which is the competitor and keyword research.

This one is common among the three software as keyword research will always be a vital aspect when it comes to optimizing a page.


In that case, Moz has this feature called the keyword explorer, which users can utilize in finding new keywords. You will also find the keyword explorer useful in analyzing every keyword and comparing all of them, making it possible for you to choose the best ones that you can target.

Just like Ahrefs and SEMrush, Moz also offers crucial metrics, including the difficulty score of the keywords as well as the search volumes and keyword ranks. With the help of these metrics, analyzing and comparing keywords will be a lot easier.

Another reason to like the keyword research tool of Moz is that it promotes ease in adding, creating, and managing the list of keywords in just a single place. Moreover, you can compare, prioritize, and categorize keywords and phrases, which is a good thing if you want to build a really effective and powerful content marketing strategy.


Meanwhile, SEMrush has what is referred to as the Keyword Magic Tool. This is a good feature as it provides millions of results for keywords depending on the unique and actual requirements of your business. This is actually a good thing as this means that building an extensive keyword list can be done in an instant.

The only thing that you should do is enter the primary keyword – the one you intend to gain a ranking. After that, you have to pick geography. Once you have pressed the search button, expect to receive an extensive keyword list. This would take just a short period.

Another advantage of the keyword tool of SEMrush is that it groups keywords based on clusters, types, and questions. With that, you can immediately detect long-tail keywords. It also promotes ease in analyzing their search volume, CPC estimates, and competitive density.

This is beneficial as you will know exactly how competitive the keywords are – that is whether you are getting the free search results or the paid ones. If you go for this tool’s free version, expect to gain access to up to ten requests daily.

This specific feature is also very easy to use. Sorting search queries based on keyword difficulty, date, or keyword search volume is possible with just one click. You are also given the chance to analyze search volumes and trends for the past year.


Ahrefs also has what we call the keyword explorer, which is already an impressive tool for keyword research. What is so amazing about this tool is that it helps in viewing competitive metrics, computing traffic potential, analyzing ranking potential, and crafting new ideas for keywords.

The good thing about Ahrefs is that it operates based on its huge database composed of more than seven billion keywords. This database receives updates on a monthly basis, which means that the keywords they generate and analyze are all updated.

Ahrefs also seems to stand out in this field because it provides additional keyword research data. You will even receive the opportunity to check out and see the history of SERP positions. This is good as it lets you view and assess the way the five websites on top of the results obtained a rank for a specific target keyword for the past six months.

Moreover, you can see the whole top one hundred rankings and more for a certain target keyword. With that, you can check out the competitive metrics based on independent and individual domains. It will give you a much clearer idea of the specific number of links that point to their content or article, the specific rank in Ahrefs, and domain rating, among others.

Ease of Use

You can also compare Moz, SEMrush, and Ahrefs based on their ease of use. You can check how user-friendly the device is, especially once you start using the entire application and its individual features.


To make it easy for users, SEMrush makes it a point to design their software in such a way that you will be able to find all metrics you intend to search for, including keyword stats, Google ads, and URL traffic.

You may get confused with all the data presented on every screen but you also have an assurance that once you get the hang of it, you can easily understand whatever detail that is presented to you. Navigating the tool is also easy, thanks to the fact that SEMrush generously used several drop-down menus and provides a sidebar to display key data.


Ahrefs is also fairly easy to use as it allows users to conduct the majority of their search queries in a more convenient manner. All it takes is to type in a URL or a keyword. Most users also agree that the tool has a very intuitive and smooth UX.

Note, though, that it may also look messy every now and then but you can get the hang of it fast. Most users also appreciate the fact that they can view vital information through color-coded results, visual graphs, and easy-to-read and understand data.


As for Moz, many seem to feel happy about its interface. As a matter of fact, it is considered one of the strengths of this tool. Moz made it a point to use rating scales and color codes that play a major role in making the whole interface user-friendly.

It is even very easy to interpret all the presented data. Moz also has easy-to-use reporting data and a personal dashboard. Moreover, with the comprehensiveness of the details provided here, you only need minimal data outside of the sites and keywords you wish to scrutinize and analyze.

Rank Tracking

Rank tracking is also one of the areas where you can assess and differentiate the three. With the help of the rank tracking tool, you can clearly see the way your website ranks based on your keywords. Here, you will be able to analyze how your SEO campaigns and efforts delivered and performed.


For rank tracking purposes, SEMrush developed this amazing feature known as the SEMrush rank. This feature is a big help for a lot of users as it works in ranking domains that receive the highest number of organic traffic. This is taken from a huge database composed of over eight hundred million domains.

Another related feature that makes SEMrush really useful when it comes to rank tracking is the SEMrush Sensor. Introduced last 2020, just a couple of years ago, this specific tool is of extreme use when it comes to tracking the volatility of Google SERP every day. With that, you will receive alerts regarding their new updates on the algorithm.

SEMrush also gives users the opportunity to do a side-by-side comparison – that is comparing their performance alongside their competitors. This is truly a nice thing as this means you will have to get a full view of actual rankings, particularly that of your site, and the manner through which you can compare them to your main competitors.

This is the feature that allows you to track your or your competitors’ website rankings on top keywords. You can use this to analyze your website’s performance on your target keywords or to keep tabs on your competitors’ performance over a period of time.


With the rank tracker of Moz, measuring the impact of your SEO would be easier. You can use this particular feature in tracking your site rankings as well as the competition.

Note that the use of correct keywords also corresponds to acquiring healthy and good amounts of traffic. Fortunately, the rank tracker of Moz can help you identify the correct keywords that are sure to drive web traffic.

Moreover, it is useful in keeping track of the current ranking performance of your site’s keyword. In addition to tracking the performance of the keyword ranking in your site, as well as its overall visibility when it is on the SERP, you can also identify what it is that works for you and which ones don’t.

You can use such information in identifying what your next move should be. The tracker can also help monitor the SERP movement of your competitors. With that, it is highly likely for you to uncover any gap in the techniques of your competitors, thereby allowing you to establish yours based on that.


In Ahrefs, rank tracking serves as their position tracking tool. It is comparable with the rank trackers of both Moz and SEMrush. What this position tracking tool from Ahrefs does is that it provides a clear picture of the top-ranking keywords in any domain, as well as its SERP position.

Another great function is that it makes it possible for you to compare your site with the top competitors. This gives you the chance to perform thorough and extensive performance benchmarking.

Site Audit

Another area of comparison between Moz, SEMrush, and Ahrefs is the site audit. This particular feature is extremely useful in identifying the specific areas where you should improve when it comes to keeping your website well-optimized.


The site audit feature of SEMrush is generally impressive with its ability to crawl your site similar to what a search engine does. What’s great about it is that it can pinpoint several areas where you can improve. It also has the ability to provide keyword suggestions and a few good recommendations regarding website optimization.

The markup report integrated into this particular feature is also highly noticeable. It is an extremely useful addition to the entire site audit feature as it provides a thorough analysis of the markup use of your website, not to mention, clear details regarding implementation errors.


Meanwhile, Moz also has a technical audit tool for websites referred to as the “site crawl”. This tool is useful in detecting any problems related to SEO that affects your site. It can also help you fix such problems and issues upon detecting them.

With the aid of this site crawl feature, you will be able to gather information about certain issues, regardless of their severity, such as lengthy URLs, broken redirects, and missing title tags.

This feature can even present you with the issues in the order of priority. This means that you will know exactly the issues that require your instant attention and those that you can handle later.


Ahrefs also features a totally powerful and functional crawler capable of providing detailed information about a website’s crawl log. It provides your website with a health score, pointing out issues that require fixing and immediate solutions.

Note, though, that several users find this tool for website audit in Ahrefs complicated. It is more complicated to use compared to Moz and SEMrush. The two also seem to provide a clearer view of the entire health of a particular website as well as the issues surrounding it.

Despite that, this tool is still effective in providing you with an extensive and thorough analysis of a website. Just spend some time exploring all the tabs here. Once you get used to using this feature, you can maximize its capabilities in doing a technical audit.

Additional Features and Benefits

To further help you decide which one you should choose from the three tools, this comparison article will give you further information about the additional features of the three tools. This will give you a clear view of what you can truly expect from each one.

Ahrefs Key and Additional Features

Site and keywords explorer

The site explorer can give a clear and detailed view of the analysis made for backlink profiles and the website’s and URL’s organic traffic. Meanwhile, you will find the keywords explorer useful in determining a particular keyword’s difficulty and search volume, among many other crucial factors.

Content explorer

Here, you will have an easier time finding content that performs really well. It also helps you gain insights regarding its social share statistics.


Ahrefs also provides an “alerts” feature to aid in monitoring the performance of your SEO efforts. It does so by giving notifications regarding lost and new backlinks as well as keyword ranks and web mentions.

Content gap

With the content gap feature, you will gain insights on keywords that provide good rankings to competitors. This is good as it will let you know what keyword to target among several competitors at once.

Domain comparison

This is what you need in comparing backlink profiles. You can do the comparison for a max of five domains.

SEMrush Key and Additional Features

Keyword magic tool

SEMrush has the biggest keyword database currently available in the market. This database consists of over 20 billion keywords. You can also use the information here to find variations for your target keywords and obtain insights about valuable metrics, like CPC, keyword difficulty score, and search volume.

Position tracking

Most SEO professionals even classify the position tracking tool of SEMrush to have the highest level of accuracy. It makes tracking the rankings of your site’s targeted keywords as well as those of your competitors easier to do.

Competitor research toolkit

With the aid of this toolkit, you can track the PPC campaigns and SEO efforts of your competitors. This will give you an idea of the backlinks and keywords that perform well.

Content marketing toolkit

This specific feature contains six tools that you can use for creating and optimizing content. This is a good thing when attempting to boost the ranking of your content easily.

SEO reports

SEMrush also has the SEO reports tool that allows downloading PDF reports. The good thing about these SEO reporting features is that you can customize their provided reports even further, promoting ease in organizing your PDF and SEO research data.

Backlink analysis and audit

As the name suggests, you can use it for more effective backlink analysis. It is, therefore, helpful in discovering and getting rid of backlinks that may lead to various Google penalties.

On-page SEO checker

This tool can provide suggestions and recommendations regarding the way to optimize keyword ranks, as well as the best semantically-related keywords you can incorporate into your content. You can even receive not only keyword suggestions but also advice on content marketing, readability and length.

Moz Key and Additional Features

Global rank tracking

With the help of this particular tool, you can monitor keywords based on three major explorers – Google, Yahoo, and Bing – in more than 200 countries every week. It is also possible for you to implement segmentation through location, campaign, and keyword label.

Link profile analysis

The use of this feature will help you take advantage of industry-leading metrics to detect the most useful and relevant links.

Page optimization

Through this tool, you can search the web for content that delivers the best performance. You can then find various strategies and apply them so you can boost your own.


Moz also has a reporting feature. This aids in delivering keyword suggestions and data that are proven effective in improving the traffic of your website.

So Which One is the Best?

The answer when it comes to deciding which one is the best among the three popular SEO tools – Moz, Ahrefs, and SEMrush – will always be dependent on your exact requirements and needs.

Undoubtedly, the three tools that we compared here can bring your SEO game to an even higher level. All of them are also capable of giving your SEO campaigns exceptional results.

Note, though, that each one also has multiple integrations. In other words, you can’t expect something that works effectively for an SEO expert to work efficiently for you, too. With that said, it is advisable to take into consideration all the tools you are presently using and find out if they integrate or complement your chosen SEO provider.

Also, take note that once you have made your choice out of the three, it does not instantly mean you should already exclude your remaining two choices. The reason is that you are actually allowed to use multiple tools (maybe even three of them) together as complementary tools.

You can also use each one in varied and unique circumstances. This means that the best one will always boil down to your preferences and unique SEO campaign needs. However, when you really have to pick one, the tool that seems to gain the highest ratings among its users is SEMrush.

Most users say that it delivers superior SEO campaign results. SEMrush seems to beat the other tools when it comes to the major foundations of SEO, specifically low-competition and long-tail keywords. The reason behind this is its really huge database that has more than 20 billion keywords.

With that, you can gain thousands of variations for your target keywords. Many also agree that SEMrush is the best when gauging the accuracy of search volume data for target keywords.

Frequently Asked Questions (FAQs)

Which is better: Ahrefs vs Moz?

Undeniably, two of the top-rated and well-renowned SEO and content marketing tools in the industry right now are Ahrefs and Moz. With their high user satisfaction ratings, it is safe to say that the two have plenty to offer to their users.

Note, though, that despite being part of a similar field, both Ahrefs and Moz can’t be interchanged. The two are well-equipped with their own distinctive features and tools, thereby giving clients their desired results.

With the many useful features that both tools provide, you may have a difficult time deciding which one is better. Most users, though, consider Ahrefs as the tool that holds the upper hand. It is mainly because they have plenty of high-quality features that are accessible at a truly reasonable price.

Is SEMrush better than Moz?

Many users find SEMrush the better option when compared to Moz. The primary reason behind this is the fact that SEMrush is more convenient and easier to use. Meanwhile, Moz is kind of confusing for some and needs some familiarizing and getting used to.

SEMrush focuses on providing insights into your competitive environment, which a lot of users appreciate. Meanwhile, Moz provides more in-depth data regarding every keyword. You can also gather more insights regarding the strategies of your competitors.

Which is more accurate SEMrush or Ahrefs?

When it comes to accuracy, most users agree that SEMrush is better. While the two make you capable of auditing major site-wide technical issues and errors with SEO, many find SEMrush more capable of providing more insights and valuable details at the page level.

This is mainly because of their on-page SEO tools. Meanwhile, Ahrefs seems to be lacking in features designed to audit and optimize content, which is why its accuracy is not yet on the same level as SEMrush.


Finding the best out of the many SEO tools right now can be quite overwhelming. However, with proper research, you will be able to detect which one among your choices can provide you with the most benefits, especially when it comes to attaining page authority.

It helps to study the features and benefits of Moz vs SEMrush vs Ahrefs as these three are among the big names in the SEO industry. Assess your unique needs and requirements when it comes to optimizing your web pages. That way, you can pick a tool for SEO that truly meets your demands and even exceeds your expectations.

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Desk Advisor

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