Wix vs Squarespace Website Builder – Reviewing the Pros and Cons

Are you currently on the stage of doing a Wix vs Squarespace comparison and figuring out which one perfectly fits your requirements? Then the detailed information in this article can help you find the perfect pair – the most suitable website builder that will meet your requirements or exceed your expectations.

As you may have already known by now, both Wix and Squarespace are among the top names that come out whenever one searches for the best website builder. Wix and Squarespace are solid choices if you plan to create your own site for personal or business reasons and easily customize the details and features.

What is a Website Builder?

Before delving deeper into the individual capabilities, features, pros and cons, and differences between Wix and Squarespace, it is crucial to understand exactly what a site builder is. That way, you will know exactly what it is, what to expect, and what you should look for.

A site builder can be described based on its name. It refers to a tool you can use to craft your own website, regardless of your purpose for creating one. This software or platform usually comes engineered with a user-friendly interface as well as a lot of drag-and-drop functions.

You can also access a lot of website templates and preset styles from it. With that, it is a useful tool for building a site from scratch through prebuilt structures. The good thing about this tool is that it allows you to create your site even without coding experience.

You can take advantage of its two types – offline and online. The offline builder refers to software you have to download to make your website on your PC. The online site builder is web-based, allowing you to make and edit your site directly via the company’s server.

Types of Website Builders

During your search for the best website builder, you will also most likely come across its three major types. These are the following:


This type of website builder can provide users with a lot of classic and modern templates. You can choose from any of these templates and then use the tool’s website editor to customize your chosen template based on your preference.

This site builder is called drag-and-drop, allowing you to move the elements on the entire page. All you have to do is to click on the element you intend to move then drag it to the designated place.

Some users find this functionality a big advantage as it gives them an intuitive means of transforming the look of their site based on how they want it to. The drag-and-drop builders differ as far as pricing is concerned but generally, their prices are reasonable.

Most users also love the fact that this tool is easy to use. This allows them to create an attractive website quickly.

Note, though, that depending on the provider, there may be limitations on the amount of customization you can do, which means it may not be the suitable choice if your desired look for your website is very specific.

Content Management System

You may also come across what we call content management system in your search for the best website builder. This refers to software created in a way that you can use to make, organize, publish, and edit content online with ease.

One of the most popular content management systems right now is, of course, WordPress. Note, though, that if you decide to use a CMS (content management system), you will discover that it is more difficult to use and learn compared to other website-building tools.

Despite that, it is also very powerful while providing more extensive choices in terms of customization. Most of these systems, specifically the famous ones, are also open source and free. However, you will still pay for certain features, such as plug-ins and themes.

You may find the content management system useful if your goal is to make your site appear in a specific way while holding an exact set of features. Note, though, that you should commit to spending some time learning the basics of using it when creating a site. You may also hire a professional for this.

Smart Website Builder

You can also take advantage of the smart website builder powered by AI (artificial intelligence). This AI-powered tool takes the drag-and-drop functionality of this tool to an even higher level, making it faster and easier to do.

If you decide to go for the smart tool, note that the start of your use will not be with a template. What you will have to deal with at first would be a short questionnaire, where you will need to provide basic information regarding the kind of website you intend to build.

You also need to input details regarding your preferred look for the site. Once all the vital information is provided, expect the smart site builder to generate your desired website automatically.

This means that the tool will do most of the work but you are also given the chance to add the original images and copy and do some changes and tweaks to the design. Most of these tools are reasonably priced and cater to the needs of those who want to prioritize speed and ease of use.

Why Do You Need a Tool for Building a Website?

If you have plans to create or build a website but have no technical or coding experience, investing in the best website-building tool is definitely the best thing you can do. This is why Wix vs Squarespace comparison content and other legitimate reviews are now around to help people like you make the right choice.

A good and reliable site builder is also the best choice if you intend to create your site for a small business, online store, or a fresh enterprise. The following are just a few of the many reasons you should consider getting the help of this tool, especially Wix or Squarespace.

Helps create your website quickly

The tool is what you need to develop your site with ease. You also have an assurance that the site created is not only functional and attractive but also easy to use and navigate.

Your chosen website-building tool can make that possible within just a short period. After just a couple of hours or so, the tool will be able to provide you with a functional, viable, and visually appealing site.

Minimal error

The reason behind this is that this tool is often pre-coded, which results in it being incapable of committing many mistakes. Every little detail that you decide to incorporate into your site will be able to work together pretty well since all the elements are made to complement each other.

With your chosen site builder, you will not have to create new elements or pieces of a website while hoping they will complement each other or integrate perfectly. You will be integrating pieces and elements that were already tested a lot of times and proven to work together.

Does not require technical know-how

You will also be pleased to know that using the tool does not require you to become a professional in web development or graphic design. You do not need to understand HTML and other coding and technical stuff.

One of the most important aspects of various website builders is the presence of their template catalog. Such templates integrate a lot of crucial elements, including functional processes, crisp styles and designs, and color theory. You can expect all these to do the job for you, so technical know-how is unnecessary.

Requires minimal maintenance

Another nice thing about most website builders is that they do not require a lot of maintenance. The reason behind this is the presence of pre-coded templates. With that, only minimal upkeep and maintenance are necessary.

Yes, you have to constantly update your created site with fresh content, which is the key to continue engaging with your audience. This whole process is still easy, though, if you seek the help of a good and reliable site builder like Wix and Squarespace. You can easily update content and modify your site based on your preferences.

Common Features to Look for

One thing that a site builder can do for you has simplified even the most complex aspects related to creating and running a website. It can help make the whole process intuitive and simple.

Make sure, though, that the selected tool contains most of the features you need. Among the most common and useful features, you should look for are the following:

Drag-and-drop interface

A lot of site building tools you can access now feature a drag-and-drop interface, which allows you to drag and drop a page’s elements or components so you can design it in such a way that it makes you feel like you are putting together a collage. The elements or components of the page could be videos, pictures, or texts.

Also, each tool provides a different level of flexibility when it comes to customization. You can find providers of this tool that provide themes that many find quite challenging to adjust. Others, on the other hand, are much easier to use, allowing you to adjust and customize all aspects of the page.

Video and picture storage

Ensure that you also look for a site builder that makes uploading videos and pictures easy. For instance, Squarespace makes it possible for you to access a gallery containing images using your account.

With this Squarespace functionality, you can edit and even take out videos and pictures from various pages while still giving you the option to store them. This makes it possible for you to refer to the stored files at a later time. Note that the storage capacity often varies based on the subscription plan you decided to take advantage of.

Third-party integrations

Look for a site builder that also promotes ease in integrating a lot of third-party apps, including shopping carts and social media integration and feeds. Another useful integration that your chosen tool must have is the lead capture form.

This is a useful integration as it lets potential customers provide their important details then directly dump them into the data repository or CRM you prefer to use.

Domains and hosting

During the site building process, remember that you also need other components aside from the design. Two of the most vital components would be a custom or free domain name, the URL used in navigating to your site, and a website host. You can expect most website builders today to provide such services.

Do you already have a domain name and want to start using another site builder? You could have already bought the domain using another platform but prefer to use Wix in designing your website. In that case, migrating the domain to your chosen new tool or platform is necessary.

SEO analytics

Most website owners utilize Google Analytics when it comes to assessing traffic. Note, though, that you can also use the site builder for this purpose. In most cases, it has its traffic analysis solution that even those who lack technical know-how can easily follow.

Such a solution can provide information regarding the source of your website traffic and how your website visitors discovered you. In case you are on the stage of actively developing your SEO and expanding your site’s reach, investing in certain software designed for Google Analytics may be necessary.

Most small business owners and individuals often find the details and insights provided by a good website builder enough.

Mobile compatibility

Selecting a site builder with excellent mobile compatibility is also crucial. This is now a crucial feature for all websites as a lot of people use the web to search for what they need. The good thing about the site building tool is that it often has this feature automatically integrated.

With that, you can also quickly use the feature in viewing your site’s mobile version as you make some edits and tweaks. You can adjust your site’s components and elements reflexively, making it possible for your chosen design to function excellently on various platforms, not just one.

Business email

You can also find a lot of website builders that give you the capacity to make an email ad while having the domain name for your extension. Note, though, that the policies for this particular feature differ from one provider to another.

Some require you to pay more to take advantage of this feature. However, other providers also offer an email or two for free while charging you only for any other additional email. That said, you should be careful in choosing the plan that will suit your requirements and has everything you will most likely need.

Wix Vs Squarespace – Are They the Best Website Builders?

Now that you know what a site builder is, how important it is, and the common features you should look for during the selection process, it is time to check out two of the most popular tools in this area – Wix and Squarespace.

To give you an idea of what both Wix and Squarespace are, they are website builders designed for those who wish to make and maintain a website even if they do not have any coding expertise or technical skills.

The two tools can be classified as SaaS (software as a service). In other words, using them requires paying a recurring fee, but every vital thing and component needed in building a website and maintaining it will be part of your chosen subscription.

If you are searching for the best e-commerce platform you can use to launch your small business’s website or for your personal pursuit, then Wix and Squarespace will definitely be there for you. With the help of these multipurpose platforms, you will gain support for all your online pursuits.

You can use them for online bookings, e-commerce platform sales, and blogging. In addition, you will also find these website builders useful when it comes to music, photography, and event ticket sales. With the many things you can do with Wix and Squarespace, it is safe to say that they are among the best website-building tools.

An Overview of Wix

Wix is the most suitable platform for you if you are still a beginner when it comes to building a website. It is also a good tool if you need an online store or a promotional website that is simple, functional, and economical.

One reason that drives prospective users to Wix is that it offers a free plan. Note, though, that this free site version tends to display the network ads of Wix. It does not also provide support to an exclusive and unique domain name. If you want a website that is fully or completely branded, it is advisable to choose the paid plan of Wix.

Another nice thing about Wix is that it has an incredible turnkey solution that is easy to use as far as using it for boosting website functionality, design templates, and web hosting are concerned. This means that in just a single neat package, you will get the chance to enjoy plenty of features, including those for e-commerce and online sales.

Wix also boasts of its numerous customization features. You can customize your chosen template based on what you want. Note, though, that after publishing your created site, you can no longer swap or change it to a fully new look.

Pros and Cons of Wix

To give you a glimpse of the positive things that Wix can do and probably a couple of its downsides, here is a list of its pros and cons:


  • Affordable plans – It even provides users with a free plan website option.
  • Provides professional-looking designs – You can either choose from its extensive selection of Wix’s templates or inform the platform about what you want for your site, including the colors, logo, and brand. Either way, the results will look great.
  • Easy to use, thanks to its user-friendly and intuitive drag-and-drop function – You can, therefore, use it in creating an attractive and sharp-looking Wix website regardless of your proficiency in this area.
  • Gives you a secure platform – You do not have to worry about security as Wix makes it a point to keep their platform safe and protected.
  • Provides easy access to customer support and knowledge base – You will gain all the guidance you need when creating your Wix website. You can access the platform’s knowledge base, including its videos and tutorials.


  • Does not provide an option to remove Wix ads if you choose the starter or free Wix plan
  • No option to change templates once your Wix website goes live – This means it lacks the design flexibility of other site builders.

An Overview of Squarespace Website Builder

Squarespace works similarly to Wix in that it provides users with an all-in-one platform for site building that supports a wide range of features and functionalities – blogging, online sales, and promotions. It is a user-friendly and intuitive tool.

With the help of Squarespace, you get the opportunity to create, build, and publish a visually appealing branded website, and you can do that within only a few hours. Note, though, that Squarespace does not have a free plan. You will have to pay for this tool to start using it.

Despite the fee, many like to subscribe to a Squarespace plan because of its robust blogging tools and features. It also offers a few design templates, all of which are known for being visually appealing and ultra-modern.

The number of Squarespace templates is quite limited, only around forty, but the platform makes it possible to swap them, giving you the chance to alter your overall site design.

Pros and Cons of Squarespace Site Building Tool


  • Most of its offered templates are already ready for launching or publication – Yes, you can also choose to upload and launch your website design, but the templates provided by Squarespace are also good to go. You can pick them if you want a professional-looking website up and running quickly.
  • Offers ease in customizing the templates – It is mainly because the templates depend a lot on photography. It has such nice coding that many templates allow you to align your desired typography, colorization, and responsiveness even after switching and customizing the photography.
  • The Squarespace platform provides an all-in-one solution – It has everything you need, so you no longer need to worry about apps, widgets, and plug-ins. It even offers web analytics.
  • Mobile-friendly – Once you start working on your chosen design, the entire layout will flow nicely and smoothly regardless of your mobile device.
  • Allows swapping of templates – Once you swap templates, you can expect the overall design to change while still keeping your content.


  • More expensive pricing – You can’t even expect to find a free plan in Squarespace.
  • Limited customization in terms of SEO – The only thing you can do using the platform when it comes to search engine optimization would be editing your website’s title and meta description.

Wix Vs Squarespace – The Actual Comparison

To help you even further in comparing Wix vs Squarespace website and deciding which one between the two is what you need exactly, here are the different areas where you can find their key differences and similarities.



In terms of pricing, Wix offers a few options – the Website plan and the Business and E-commerce plans. Also, Wix offers a free basic plan but may not be suitable for you if you want your website to hold a serious brand.

This is especially true for online businesses and bloggers who want their sites to be free of Wix ads and have custom-domain features. You can’t get a free custom domain in the Wix free plan. You can only get this functionality in the paid plans of Wix.

The good news is that you can seamlessly upgrade Wix’s free or low-level plan into an even higher one. You can do so as a means of extending the functionality of the platform for you.

Expect the Website plans to cost around $13 to $39 monthly, suiting the needs of promotional site builders and bloggers. Among the features you can expect from the Website plans are SEO tools, video increase, and website analytics. Note, though, that the Website plans do not have support for online payments and online sales.

If you intend to sell online using your Wix website, it is advisable to go for the Business and E-commerce plan, which ranges from around $23 to $49 monthly. You can expect this plan to support online payments regardless of the kind of e-commerce functionality you are using.

These include event tickets, digital downloads, and product sales. Any recurring subscription and membership sales payment need specific payment solutions, including PayPal, Stripe, and Wix Payments.

If you get paid plans from Wix, expect your URL or domain name to be free during the first year. Once that is over, the charge for the domain will be $14.95 annually.

You may register your domain on another platform, such as Bluehost, Google, or GoDaddy. You can just connect it to the website you built in Wix after that. This will allow you to save but note that Wix also has a competitive price for its domain and it is simpler and hassle-free to put everything in just a single platform.


Unlike Wix, Squarespace does not offer a free plan to its prospective users. Despite that, you can take advantage of its 14-day free trial, giving you the chance to give this tool a try without risk and determine if it is indeed worth it.

If you are satisfied with your experience during the entire free trial duration, you may want to invest in any of its four paid plans, so you can continue building your website without being interrupted.

The fee will be around $16 to $26 monthly if what you intend to build is a blog or promotional website without payment processing or online sales. You can also get e-commerce plans that range from $30 to $46 monthly. This plan has sales-driving features, such as shipping tools and discount coupons.

You can also take advantage of marketing tools, options and features that belong to higher plans. Regarding e-commerce features, Squarespace seems to be better than Wix. This is especially true for those who need small to moderate sales.

Upon launching your website using Squarespace, the custom domain name will be free in its first year. You will, however, have to pay a yearly fee once the first year is over, which costs around $20 to $70.

Page Editor

Aside from pricing, you can also compare Wix vs Squarespace by taking a look at its page editor. In the page editor, you can find a major difference between Wix and Squarespace.

Unstructured Editor (Wix)

Wix offers a more unstructured manner of building a website or page. It is perfect for you if you intend to put your design elements in the exact places you intend them to. Through Wix, it is possible for you to move any component or element anywhere you wish to on the page.

It is even possible for you to move the elements by just a single pixel (if that is what you prefer). It allows you to drag elements wherever you want, giving you some freedom in creative design.

In addition to the unstructured editor, Wix offers users the ADI (Wix artificial design intelligence) tool, which can build a web design automatically for you depending on your answers to their introductory survey. While it may be incapable of providing you with the best website the first time you try using it, it can still offer a fantastic starting point.

Structured Editor (Squarespace)

Squarespace has more of a structured design. Unlike Wix, Squarespace editor does not give you the option to move elements in any part of the page. You can use predetermined row, column, and box locations and only place them in specific locations on the page.

Squarespace allows you to drag elements, known as content blocks, into columns and rows. You will also need to stay within sensible and inherent structures.

Many prefer this structured design of Squarespace because even if it lacks the flexibility provided by the editor of Wix, it also prevents certain issues, like the need to do the same edits at least two times.

Despite the flexibility provided by Wix, it still causes things to become quite complex. This may increase the possibility of errors in design wherein there would be misalignments in images and texts. This makes it different and unlike Squarespace which has a more structured editor.

Ease of Use

It is also advisable to compare how easy it is to use both tools. When assessing how easy it is to use each tool, you should take note of the various versions of each platform. For instance, Squarespace website provides two versions to its users – 7.0 and 7.1.

While the two versions are quite the same, the 7.1 version is considered the default. It is also the version that will most likely be developed by the company continuously. As for Wix, it has three versions, namely:


Out of the three Wix versions, the Wix ADI is the easiest to use. This means that it is very ideal for beginners. It can automatically fill your site by asking you a few basic questions that will let it gather many existing and important details about your online business.

After that, you can simply change the layout and content of Wix sites that you have designed and launched. If you compare Wix ADI with Squarespace as far as ease of use, note that the two are quite the same in several respects.

One reason is that you deal with editable and simple blocks you can move around your webpage effortlessly. However, Wix ADI is also quite limited in terms of functionality, which prompts some users to go for either of the other versions – the Wix Editor and the Velo.

Wix Editor

If you choose to use the Wix Editor, note that it requires basic computing skills. The complexity of using this version is quite similar to when using Microsoft Word when laying out newsletters. Despite that, many still prefer it as it is more flexible, allowing the alteration of the website’s layout.

Compared to Squarespace, it is crucial to note that it is similar in that in its content editing functionality, the two have this drag-and-drop interface, which allows the moving of content around the page anytime you deem necessary.

The drag-and-drop editors of the Wix Editor and Squarespace are easy to use. However, some users find the one from Squarespace more intuitive and cleaner.

Wix Editor also utilizes an absolute positioning technique when lay-outing your site. This means it gives you the freedom to move or drop the content on any page part. As for Squarespace, you will be able to take advantage of its snap-to-grid and more structured approach.

Velo by Wix

The version called Velo by Wix is intended for developers. It gives you the opportunity to create plenty of pages automatically with the help of a template filled with information and vital data derived from a spreadsheet.

This version also allows working with APIs (application program interfaces) and JavaScript when creating custom page behaviors.


Wix and Squarespace have been aggressive in building e-commerce features over the past few years. This made the two cover the essentials of an online store: product variations, discounts, inventory management, and taxes. In addition, the two share common advanced features, including:

  • Digital products
  • Point of sale system
  • Connect to print service
  • Custom email receipts
  • Automated cart recovery
  • Instagram shop tagging
  • Recurring payment products

However, Squarespace seems to differ in the sense that it also holds other e-commerce features not present in Wix, namely gift cards, low-in-stock notifications, and back-in-stock notifications. Most also agree that the ecommerce features in Squarespace are more sophisticated.

The Squarespace site even allows you to add elegant or sophisticated forms to your products. That way, you can request more details from a customer upon checking out. Choose from various field types: phone numbers, radio buttons, file uploads, text fields, and dates.

Technically, Wix also gives you the option to add some form fields into products. However, what you can add is only limited to text fields.

Flexibility and Design


If you take a look at the templates Wix provides, you will see that it has an extensive range of designs that are of top-notch quality. You will gain access to almost a thousand free themes that vary in categories, including blogs, portfolios, and restaurants.

Note, though, that there are also a few things that you should know about the Wix templates. For one, they are not completely responsive, which means it would be necessary to do manual tweaking so they will play nicely on your tablet, smartphone, or any other gadget or mobile device.

Despite that, you may find this a big advantage, especially if you prefer gaining complete control over the design of your site on mobile applications. You can also access the special features of this tool for its mobile website.

One feature is the quick action bar, which has access buttons that you can use to get to your email ad, Google Maps, or phone number. There is another downside when it comes to using Wix – that is the fact that it does not allow the changing of the template once you already launched your site.

It is still possible to move some elements and things around. You can also choose another color or font. Other than that, you can no longer do anything with the live website.


As for Squarespace site, you can choose from its around a hundred templates. You can get a hundred more if you also include the templates available in the previous 7.0 version in your count. One advantage of these Squarespace templates is that you can expect all of them to be highly responsive regardless of the mobile device.

If you choose the business plan of this tool, editing the source files, including CSS and HTML, is allowed. Note, though, that the whole process of moving elements has a higher level of rigidity compared to Wix.

The reason is that Squarespace puts you on a grid, which can either be bad or good depending on your preferred amount of freedom. The latest 7.1 version of Squarespace does not also let you switch templates.

Despite that, every template utilizes a similar underlying structure and style, which results in you having an easier time changing the overall design anytime you want. As for the downsides, you will notice that the Squarespace templates depend on bold, huge, and professional images.

Your site may lose its initial appeal if you replace the theme with a less stylish one.


Both Wix and Squarespace provide nice plug-ins and apps capable of bringing the functionality and features of your newly created website to an even higher level. All these plug-ins will surely make your website more functional, which will delight customers and visitors.

The app market of Wix, though, has been existing for a longer time compared to Squarespace. It also provides an extensive number of plug-ins. This means that you can get any plug-in you want and need.

For instance, you can use the translator app if you wish to auto-translate your site’s content into another language. The Wix app market also has apps and plug-ins that you can integrate into Google ads or those you can use to create custom banners.

The extension marketplace of Squarespace is newer compared to the app market of Wix. It also has more focus on e-commerce compared to that of Wix.

The plug-in marketplace of Squarespace is somewhat limited, though, but you have an assurance that a lot of custom features needed by most websites, including online store conversion tools, are already provided.

While the number of plug-ins in Wix site is higher, Squarespace is also on its way to increasing its own anytime soon. This means that eventually, you will also be able to access a lot of WordPress plugins and extensions in Squarespace.

SEO Capabilities

Search engine optimization will always play a vital role in building, designing, and maintaining your site, so make sure that it is also an aspect to consider during your Wix vs Squarespace comparison. SEO involves improving your site based on search engine standards.

The goal of SEO is to boost organic traffic from searches. This process will always play a vital role in successfully creating a website since you will need organic traffic to succeed.

In terms of SEO tools and functionality, Wix seems to be lacking. Yes, it makes it possible for you to create and design a beautiful website, thanks to its drag-and-drop functionality, but this same feature also results in a degrading SEO function. This is especially true if you create two versions of your website – the desktop and the mobile versions.

Meanwhile, Squarespace depends a lot on responsive design. In other words, it can always provide one version of your website, which will show differently for desktop, tablet, phone, and other mobile users. This is the specific reason behind the responsiveness of Squarespace websites, giving them an SEO advantage.

It is crucial to note that the two website-building tools have guides designed to help you start the act of keeping your website optimized for search. You can also edit and add vital elements on web pages, including titles, URLs, and headers.

Despite that, it is undeniable that Squarespace works better than Wix regarding technical SEO tools and capabilities. Thanks to its highly responsive design, it does a pretty good job in this area.


If the main purpose of your site is blogging, then you can never go wrong by choosing Squarespace. This site builder is known for holding the best blogging tools and features. The built-in blogging tools and features are drafts, tagging, categories, user roles, comments, and Google AMP support.

Aside from the mentioned core features, Squarespace also seems to do a great job in its blogging features as it offers incredible team support. There are also blogging features that let you have collaborators that you can assign to various roles, like a content editor and comment moderator.

Squarespace also allows having several authors on one post. All these capabilities make Squarespace good when it comes to blogging.

The blogging features in Wix are not at all that bad, though. You can take advantage of its decent blog editor. Note, though, that it is quite outdated. Despite that, it has everything you need for blogging, including post tags, scheduled posts, post categories, Facebook comments, and drafts.

Help and Customer Support

In terms of help and customer support, Squarespace seems to be the winner. It offers extensive support and help features, such as email, an on-site editor, and live chat. Also, Squarespace offers a comprehensive help center.

Wix also offers a decent level of support and help to its customers. However, it has a help center that disappoints some users now and then. This is the reason why many say that Squarespace is better when it comes to help and customer support.

Wix offers support via live chat, Wix forum, 24/7 callback service, and social media. You can also take advantage of its dedicated support center. Note, though, that these sources of support are still incapable of providing you with your required answers.

Meanwhile, Squarespace offers a forum and live chat function. You will also enjoy using its email response team, which is accessible 24/7. While phone support is not yet included in what Squarespace offers, you still have an assurance that you will receive a speedy reply if you contact them through other means.

The reason is that it is part of the policies of Squarespace to respond to emails sent to them within just one hour. Also, Squarespace offers clients more onboarding compared to before. It even provides on-page support as you build your website.

Storage and Backup

Another area wherein Squarespace seems to do a better job than Wix is in terms of storage and backup. The reason is that Squarespace offers users unlimited storage capability.

In Wix, there is a limitation. All users have a max storage limit of 50GB. This is good for small sites but notes that this will also pose limitations on growth.

In terms of backup functionality, Wix does a great job as the process is automatic. This means it can automatically back up your web content, releasing you from all your worries. Squarespace requires you to take a step to back up your content manually as it is not automatic.

Frequently Asked Questions (FAQs)

Which one is better: Wix or Squarespace?

It depends on what website-building tool you need exactly. The two are close in features and functionality, but many still prefer Squarespace because it has better templates and a nice page editor. Wix is also worthwhile because it has plenty of useful features.

Is Wix easier to use than Squarespace?

No. Many users find Squarespace easier to use. The reason is that the unstructured editor of Wix, while capable of providing more freedom and flexibility, is overwhelming and chaotic sometimes. It makes users prone to committing errors.

As for Squarespace, it has a more structured editor. It may not be as flexible as Wix’s editor, but most Squarespace users still agree that it is more intuitive and user-friendly.

Is Wix more expensive than Squarespace?

Squarespace is costlier than Wix because it does not have a free plan. You can go for the cheaper plans of Wix, but note that it also has some bandwidth limitations. If you are looking for a plan without ads and unlimited bandwidth, you may want to consider the plans from Squarespace.

Why you should not use Wix?

Wix is a good website-building tool, but there are also a few reasons you should avoid using it. One reason is that it tends to restrict your creativity and design. While it offers drag-and-drop features, it also has limitations in that area.

Wix also seems to be lacking in terms of integration and features. It may not also be a good tool to use as far as search engine optimization is concerned. The SEO features of Wix may be enough if you have a small-scale business, but if your business is on a larger scale, it may not be a suitable choice in terms of ranking on search engines.


With the things you have learned from this Wix vs Squarespace comparison article, figuring out which is the best choice for you will be easier. Note that these two site builders are very helpful when it comes to creating your desired website.

In terms of usability and editing, Wix seems to be the better choice. The same is true if you look at the number of available plug-ins and features. However, Squarespace also seems to do a pretty good job in business and personal website pricing, SEO, customer support, e-commerce functions, and responsiveness.

Squarespace is also beginner-friendly. Still, the choice will be up to you. Determining the best as you compare Wix vs Squarespace determines your specific and unique requirements. This will help you decide which one can give you ultimate satisfaction.

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Desk Advisor

Desk Advisor

Our team covers many categories to help you hustle better, from ergonomics to productivity, and technology. We are willing to ask questions (lots of them), seek experts, and dig deep into conventional wisdom to see if maybe there might be a better path towards the healthy workspace. We apply what we learn not only to our company culture but also how we deliver information to our readers. Ergonomic and productivity research is changing all the time, and we are 100% dedicated to keeping up with breakthroughs and innovations. You live better if you work better. Whatever has brought you here, we wish you luck on your journey towards better hustle.

Desk Advisor
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